The Order of presentation in persuasion, by Carl I. Hovland [and others].

New Haven, Published for the Institute of Human Relations [by] Yale University Press, 1957.

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Other Authors Hovland, Carl Iver, 1912-
Subjects Attituden.
Persuasion (Psychologie)
Persuasion (Psychology)
Persuasion (Rhetoric)
Persuasion (Rhétorique)
Persuasion (psychologie)
Persuasion (rhétorique)
Psicología social.
Series Yale studies in attitude and communication ; v. 1.
Description x, 192 pages tables 22 cm.
Copyright Date 1957.
Notes Originally published in Yale studies in attitude and communication.
Includes bibliographical references (pages 190-192).
Contents Is there a "law of primacy in persuasion"? / Carl I. Hovland, Wallace Mandell -- The effects of "commitment" on opinion change following communication / Carl I. Hovland, Enid H. Campbell, Timothy Brock -- Primacy-recency in impression formation / Abraham S. Luchins -- Experimental attempts to minimize the impact of first impressions / Abraham S. Luchins -- Need for cognition and order of communication as determinants of opinion change / Arthur R. Cohen -- Order of presentation as a factor in "conditioning" persuasiveness / William J. McGuire -- Effects of alternative ways of ordering pro and con arguments in persuasive communications / Irving L. Janis, Rosalind L. Feierabend -- Summary and implications / Carl I. Hovland -- The representation of order effects in communication research / Norman H. Anderson, Carl I. Hovland -- Motivational effects of different sequential arrangements of conflicting arguments: a theoretical analysis / Irving L. Janis.
Network Numbers (OCoLC)308349
WorldCat Search OCLC WorldCat


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