Brand strategy in United States food marketing: Perspective on food manufacturers' and distributors' brands in the United States, by William Applebaum. Dynamic brand strategies, by Ray A. Goldberg.

; Institute of International Commerce ; Goldberg, Ray Allan, 1926- Dynamic brand strategies, author
Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1967.

Location Call Number Status Consortium Loan
WRLC Shared Collections Facility
HF6201.G72 U45 Off-site
Other Title Perspective on food manufacturers' and distributors brands in the United States.
Other Authors Goldberg, Ray Allan, 1926-
Institute of International Commerce.
Subjects Brand name products -- United States.
Brand name products.
Chain stores -- United States.
Chain stores.
Grocery trade -- United States.
Grocery trade.
Magasins à succursales multiples -- États-Unis.
Magasins d'alimentation -- États-Unis.
Produits de marque -- États-Unis.
United States.
Description vii, 86 pages : illustrations, charts ; 21 cm
Copyright Date 1967.
Notes "Papers delivered [at a symposium organized under the auspices of the Institute of International Commerce] at the 2nd International Food Products Exposition Congress, Paris, France, November 17, 1966."
Includes bibliographical references.
Geographic Area United States
Network Numbers (OCoLC)ocm00285648
WorldCat Search OCLC WorldCat


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