Promotion: persuasive communication in marketing [by] Rollie Tillman and C.A. Kirkpatrick.

; Kirkpatrick, Charles Atkinson, author
Rev. ed.. Homewood, Ill., R.D. Irwin, 1972.

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415 .T56 1972 Off-site
WRLC Shared Collections Facility
HF5415 .T56 1972 Off-site
Van Ness stacks
HF 5415 .T56 1972 Available Request
WRLC Shared Collections Facility
HF5415 .T56 1972 Off-site
Marymount Main stacks
HF5438.5 .T577 1972 Available Request
Other Authors Kirkpatrick, Charles Atkinson,
Subjects Communication persuasive.
Persuasion (Rhetoric)
Sales promotion.
Ventes -- Promotion.
Description xi, 536 pages illustrations 24 cm
Copyright Date 1972.
Notes Includes bibliographical references.
Contents Part I -- Introduction to Promotion -- The role of promotion in marketing -- Part II -- Behavior and communication -- Individual behavior -- Buyer behavior -- Communication -- Part III -- Elements of persuasion: Personal selling -- Personal selling as persuasive communication -- Sales management -- Part IV -- Elements of persuasion: Advertising -- Advertising as persuasive communication -- Advertising media -- Advertising management -- Part V -- Elements of Persuasion: Sales Promotion -- Stimulating manufacturers' salesmen and retailers -- Stimulating ultimate consumers -- Part VI -- Elements of persuasion: Indirect promotion -- Public relations -- Publicity and institutional advertising -- Part VII -- Management of the promotion program -- Promotion goals and strategies -- Planning promotional programs -- Budgeting and scheduling promotion programs -- Evaluation and control of promotion.
Network Numbers (OCoLC)281879
WorldCat Search OCLC WorldCat
WorldCat Identities Tillman, Rollie.
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