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An introduction to marketing experimentation: methods, applications, and problems [by] M. Venkatesan [and] Robert J. Holloway.

; Holloway, Robert J., author
New York, Free Press [1971] .
ISBN 0029331307, 9780029331309

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5415.2 .V45 Off-site
LIB stacks
HF5415.2 .V45 Available Request
Off-Campus Shelving
HF5415.2 .V45 Available Request
Other Authors Holloway, Robert J.,
Subjects Experiment.
Marketing -- Recherche.
Marketing research.
Description 141 pages illustrations 28 cm
Copyright Date [1971]
Notes Includes bibliographical references (pages 139-141).
Network Numbers (OCoLC)278219
WorldCat Search OCLC WorldCat
WorldCat Identities Venkatesan, M., 1936-
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