Marketing harnesses the computer.


[New York], [American Management Association, Administrative Services Division], [1967] .

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HD 28 .A4 no.92 Off-site
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Other Authors American Management Association. Administrative Services Division.
Subjects Marketing -- Data processing.
Description 40 pages illustrations 28 cm.
Copyright Date [1967]
Notes Also issued online.
Contents The increasing role of computer programming in apparel marketing, by I. Metz and J. Landis.--Computers and pharmaceutical marketing, by E.R. Smyth.--Sales reporting systems, by W.T. Cullen.--Using the computer for more effective sales force management, by J. Lincoln.--Obtaining more effective distribution through computer usage, by W. Jackson, Jr.--The computer as a tool of marketing research, by K.A. Brandt.--Special considerations in using computers for international marketing, by W.R. Sugg.
Network Numbers (OCoLC)265726
(OCoLC)ocm00265726
WorldCat Search OCLC WorldCat

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