Marketing harnesses the computer.
|Location||Call Number||Status||Consortium Loan|
WRLC Shared Collections Facility
|HD 28 .A4 no.92||
Nos.91-101 bound together. For circ status search k=BCW4878
|HD21 .A64 no.92||Request|
American Management Association. Administrative Services Division.
Marketing -- Data processing.
40 pages illustrations 28 cm.
Also issued online.
The increasing role of computer programming in apparel marketing, by I. Metz and J. Landis.--Computers and pharmaceutical marketing, by E.R. Smyth.--Sales reporting systems, by W.T. Cullen.--Using the computer for more effective sales force management, by J. Lincoln.--Obtaining more effective distribution through computer usage, by W. Jackson, Jr.--The computer as a tool of marketing research, by K.A. Brandt.--Special considerations in using computers for international marketing, by W.R. Sugg.
|WorldCat||Search OCLC WorldCat|
Export citation to: RefWorks