People, society, and mass communications. Lewis Anthony Dexter [and] David Manning White, editors.

; White, David Manning, editor
[New York] Free Press of Glencoe [1964] .

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Other Authors White, David Manning,
Subjects Communication -- Aspect social.
Communication -- Recherche.
Communication -- Research.
Communication -- Social aspects.
Comunicacao (Aspectos Sociais)
Comunicaciones, InvestigacioĢn de las.
Gesellschaft.
Mass media -- Social aspects.
Massacommunicatie.
Massenkommunikation.
Volk.
Description xii, 595 pages illustrations 24 cm
Copyright Date [1964]
Notes Includes bibliographical references.
Contents Introduction / Lewis Anthony Dexter -- Sociological perspectives on the study of mass communication / Harold Mendelsohn -- Human communication / Franklin Fearing -- On the effects of communication / W. Phillips Davison -- Functional analysis and mass communication / Charles R. Wright -- Communication research and the image of society: convergence of two traditions / Elihu Katz -- The communicator and the audience / Raymond A. Bauer -- Newsmen's fantasies, audiences, and newswriting / Ithiel de Sola Pool, Irwin Shulman -- The gatekeeper: a case study in the selection of news / David Manning White -- News is what newspapermen make it / Walter Gieber -- Mass communication and sociocultural integration / Warren Breed -- Why dailies die / Ben H. Bagdikian -- The leadership role of the weekly newspaper as seen by community leaders: a sociological perspective / Alex S. Edelstein, J. Blaine Schulz -- Listening to radio / Harold Mendelsohn -- From mass media to class media / Theodore Peterson -- Teen-agers, satire, and Mad / Charles Winick -- Reality-orientation and the pleasure principle: a study of American mass-periodical fiction (1890-1955) / Martin U. Martel, George J. McCall -- The world of Biggy Muldoon: transformation of a political hero / W. Lloyd Warner -- Clues for advertising strategists / Donald F. Cox -- Communications: pressure, influence, or education? / Lewis Anthony Dexter -- Word-of-mouth communication in the Soviet Union / Raymond A. Bauer, David B. Gleicher -- The mass media and their interpersonal social functions in the process of modernization / Ithiel de Sola Pool -- Media research and psychological warfare / Robert C. Sorensen -- Operation BASIC: the retrieval of wasted knowledge / Bertram M. Gross -- On content analysis and critical research in mass communication / George Gerbner -- The state of communication research / Bernard Berelson -- Mass-communications research: a view in perspective / David Manning White -- Mass communication and the social sciences: some neglected areas / Marten Brouwer -- Opportunities for further research in mass communications / Lewis Anthony Dexter -- A critique of bibliographic matter in mass communications / David Manning White.
Network Numbers (OCoLC)255417
(OCoLC)ocm00255417
WorldCat Search OCLC WorldCat
WorldCat Identities Dexter, Lewis Anthony,
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