Motivation in advertising; motives that make people buy.


New York, McGraw-Hill, 1957.

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Subjects Advertising -- Psychological aspects.
Advertising.
Psychologische aspecten.
PubliciteĢ -- Aspect psychologique.
Reclame.
Series McGraw-Hill series in advertising and selling.
Description 210 pages illustrations 24 cm.
Copyright Date 1957.
Network Numbers (OCoLC)255240
(OCoLC)ocm00255240
WorldCat Search OCLC WorldCat
WorldCat Identities Martineau, Pierre, 1905-1964.
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