Marketing models: quantitative and behavioral. Edited by Ralph L. Day.


Scranton, International Textbook Company [1964] .

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Subjects Consumption (Economics)
Marketing -- Mathematical models.
Marketing -- Modèles mathématiques.
Société de consommation.
Series International's series in marketing
Description xiv, 671 pages illustrations 24 cm.
Copyright Date [1964]
Notes Includes bibliographical references.
Network Numbers (OCoLC)252941
(OCoLC)ocm00252941
WorldCat Search OCLC WorldCat
WorldCat Identities Day, Ralph L.,
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