Promotional decision making: practice and theory; a study in marketing management [by] Patrick J. Robinson [and] David J. Luck.

; Luck, David Johnston
New York, McGraw-Hill [1964] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.3 .R6 Off-site
Request
Other Authors Luck, David Johnston.
Subjects Market surveys.
Marketing research.
Description xxvi, 254 p. illus. 25 cm.
Notes Bibliography: p. 235-244.
Network Numbers (OCoLC)00251117
(OCoLC)251117
WorldCat Search OCLC WorldCat

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