The effects of mass communication / Joseph T. Klapper.


Glencoe, Illunois: Free Press, c1960.

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
P91 .K4 Available Request
WRLC Shared Collections Facility
P91 .K4 Off-site
Request
Mt. Vernon campus stacks
P91 .K4 Available Request
American
LIB stacks
P90 .F6 v.3 Available Request
LIB stacks
P90 .F6 v.3 Available Request
Catholic
WRLC Shared Collections Facility
P91.K63 E2 Off-site
Request
WRLC Shared Collections Facility
P91.K63 E2 Off-site
Request
UDC
Van Ness stacks
P 91 .K4 Available Request
WRLC Shared Collections Facility
P 91 .K4 Off-site
Request
WRLC Shared Collections Facility
Off-site
Request
Gallaudet
UNIV General stacks
384 K63e Available Request
George Mason
Fenwick stacks
P91 .K6 Available Request
Fenwick stacks
P91 .K6 Available Request
Georgetown
Lauinger stacks
P91 .K4 Available Request
Off-Campus Shelving
P91 .K4 Available Request
Howard
Founders Library stacks
P91 K4 Available Request
Founders Library stacks
P91 K4 Available Request
Founders Library stacks
P91 K4 In Transit Discharged Request
Subjects Communication -- Research.
Comunicacao De Massa (Aspectos Sociais)
Comunicacao De Massa.
Comunicación -- Investigación.
Mass media -- Social aspects.
Massacommunicatie.
Sociale beïnvloeding.
Description 302 pages; 22 cm.
Copyright Date c1960.
Notes Thesis statement on label mounted on title page.
Includes bibliographical references (pages 258-274) and index (pages 297-302).
Also issued online.
Summary This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."
Thesis/Dissertation Thesis--Columbia University.
Network Numbers (OCoLC)41173374
(OCoLC)ocm41173374
WorldCat Search OCLC WorldCat
WorldCat Identities Klapper, Joseph T.
Publication timeline, list of works, related names and subjects and other information

Services

Export citation to: RefWorks