Promotional decisions using mathematical models. Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others].

; Becknell, James C ; Marketing Science Institute
Boston, Allyn and Bacon [1967] .

Location Call Number Status Consortium Loan
George Washington
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HF 5438 .P78 Off-site
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Other Authors Becknell, James C.
Robinson, Patrick J.,
Marketing Science Institute.
Subjects Sales promotion -- Mathematical models.
Ventes -- Promotion -- Modèles mathématiques.
Series Series of books (Marketing Science Institute)
Description xvi, 330 pages illustrations 24 cm.
Copyright Date [1967]
Notes Includes bibliographical references.
Network Numbers (OCoLC)242871
(OCoLC)ocm00242871
WorldCat Search OCLC WorldCat

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