Applications of the sciences in marketing management. Edited by Frank M. Bass, Charles W. King [and] Edgar A. Pessemier.

; King, Charles W ; Pessemier, Edgar A., 1922- ; Krannert Graduate School of Industrial Administration
New York, Wiley [1968] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.1 .A6 Off-site
Request
George Mason
Fenwick stacks
HF5415.1 .A6 1977 Available Request
Georgetown
Off-Campus Shelving
HF5415.1 .A6 Available Request
Other Authors Bass, Frank Myron, 1926-
King, Charles W.
Pessemier, Edgar A., 1922-
Krannert Graduate School of Industrial Administration.
Subjects Consumer behavior -- Mathematical models.
Marketing -- Management -- Mathematical models.
Description xiv, 456 p. illus. 24 cm.
Notes "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Includes bibliographies.
Network Numbers (OCoLC)00242741
(OCoLC)242741
WorldCat Search OCLC WorldCat

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