Readings in marketing [by] S. George Walters, Max D. Snider [and] Morris L. Sweet.

; Snider, Max D., 1915- ; Sweet, Morris L
Cincinnati, South-Western Pub. Co. [1962] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415 .W313 Off-site
Request
George Mason
Fenwick stacks
HF5415 .W3 Available Request
Georgetown
Off-Campus Shelving
HF5415 .W313 Available Request
Other Authors Snider, Max D., 1915-
Sweet, Morris L.
Subjects Marketing.
Description 832 p. illus. 24 cm.
Notes Second ed. (1970) has title: Marketing management viewpoints.
Network Numbers (OCoLC)00242531
(OCoLC)242531
WorldCat Search OCLC WorldCat

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