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The marketing channel; a conceptual viewpoint [compiled by] Bruce E. Mallen.


New York, Wiley [1967] .
ISBN 9780471565802, 0471565806

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Subjects Marketing.
Mercadologia.
Series Wiley marketing series.
Description xiii, 308 pages illustrations 26 cm.
Copyright Date [1967]
Notes Includes bibliographical references (pages 307-308. Bibliographical footnotes).
Contents Part 1: Introduction-basic concepts and definitions -- Part 2: Channel structure theory -- Part 3: Channel relationships -- Part 4: Channel models and measurements -- Part 5: Channel management and trends.
Network Numbers (OCoLC)242518
(OCoLC)ocm00242518
WorldCat Search OCLC WorldCat
WorldCat Identities Mallen, Bruce E.,
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