Acceptance of new food products by supermarkets [by] Neil H. Borden, Jr.


Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.15 .B67 Off-site
Request
George Mason
Fenwick stacks
HF5415.15 .B6A3 Available Request
Subjects Marketing -- United States -- Case studies.
New products -- Case studies.
Product management -- Case studies.
Supermarkets -- United States -- Case studies.
Description xi, 227 p. 22 cm.
Notes Bibliographical footnotes.
Network Numbers (OCoLC)00242495
(OCoLC)242495
WorldCat Search OCLC WorldCat

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