Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy.


Homewood, Ill., R.D. Irwin, 1962.

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Subjects Marketing -- Recherche.
Marketing research.
Marketing.
Marktonderzoek.
Statistische analyse.
Series Irwin series in quantitative analysis for business.
Description 556 pages illustrations 24 cm.
Copyright Date 1962.
Notes Includes bibliographical references.
Network Numbers (OCoLC)242333
(OCoLC)ocm00242333
WorldCat Search OCLC WorldCat
WorldCat Identities Frank, Ronald Edward, 1933-
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