Basic marketing, a managerial approach [by] E. Jerome McCarthy.


Rev. ed.. Homewood, Ill., R.D. Irwin, 1964.

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415 .M22 1964 Off-site
Request
Subjects Marketing.
Description xviii, 978 p. illus., maps. 24 cm.
Notes Bibliographical footnotes.
Network Numbers (OCoLC)00242331
(OCoLC)242331
WorldCat Search OCLC WorldCat

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