Marketing and business research / Myron S. Heidingsfield, Frank H. Eby.

; Eby, Frank H
New York : Holt, Rinehart and Winston, 1962.

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Other Authors Eby, Frank H.
Subjects Marketing -- Recherche.
Marketing research.
Series Modern management series.
Description xv, 250 pages : illustrations ; 22 cm.
Copyright Date 1962.
Notes Includes bibliographical references.
Summary Gives some historical background of marketing in industry and describes research techniques for delineation of marketing problems and their solutions.
Network Numbers (OCoLC)242046
(OCoLC)ocm00242046
WorldCat Search OCLC WorldCat

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