Pricing in big business : a case approach / by A.D.H. Kaplan, Joel B. Dirlam, Robert F. Lanzillotti.

; Dirlam, Joel B ; Lanzillotti, Robert Franklin, 1921-
Washington, D.C. : Brookings Institution, 1958.

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Other Authors Dirlam, Joel B.
Lanzillotti, Robert Franklin, 1921-
Subjects Pricing -- Case studies.
Pricing.
Prix -- Fixation -- Cas, EĢtudes de.
Description xiv, 344 pages : illustrations ; 24 cm
Copyright Date 1958.
Notes Includes bibliographical references and index.
Also issued online.
Contents pt. 1. Case Materials -- Pricing Selected Products -- Company Pricing Policy -- Pricing in Big Business -- Pricing Organization -- part 2. Analysis and Interpretation -- Major Influences on Pricing Policies In Big Busness -- Bigness and Pricing Authority.
Genre Case studies.
Network Numbers (OCoLC)242029
(OCoLC)ocm00242029
WorldCat Search OCLC WorldCat
WorldCat Identities Kaplan, A. D. H. 1893-1974.
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