Readings in marketing: the qualitative and quantitative areas, edited by Philip R. Cateora [and] Lee Richardson.

; Richardson, Lee, 1940-
New York, Appleton-Century-Crofts [1967] .

Location Call Number Status Consortium Loan
American
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HF5415 .C32 Off-site
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Other Authors Richardson, Lee, 1940-
Subjects Marketing.
Description xi, 462 p. illus. 24 cm.
Notes Bibliographical footnotes.
Network Numbers (OCoLC)00241995
(OCoLC)241995
WorldCat Search OCLC WorldCat

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