The development of marketing thought.


Homewood, Ill., R.D. Irwin, 1962.

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5415 .B36 Available Request
WRLC
Shared E-Resources Collection - Available to All
HathiTrust
American
WRLC Shared Collections Facility
HF5415 .B36 Off-site
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Howard
Business Library stacks
HF5415 .B36 1962 Available Request
Subjects Marketing.
Description 284 pages illustrations 24 cm
Copyright Date 1962.
Notes Includes bibliographical references.
Contents The Meaning of Marketing -- Earlier Theories Relevant to Marketing Thought ... -- Beginnings of Marketing Thought -- Advertising -- Credit -- Salesman and Sales Management -- Marketing Research -- Retailing -- Wholesaling -- General Marketing -- Concepts From Related Disciplines -- The Maturing of Marketing Thought.
Network Numbers (OCoLC)241984
(OCoLC)ocm00241984
WorldCat Search OCLC WorldCat
WorldCat Identities Bartels, Robert, 1913-
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