Readings in marketing information systems: a new era in marketing research [by] Samuel V. Smith, Richard H. Brien [and] James E. Stafford.

; Brien, Richard H., compiler ; Stafford, James E., compiler
Boston, Houghton Mifflin [1968] .

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Other Authors Brien, Richard H.,
Stafford, James E.,
Subjects Informationssystem.
Marketing -- Management.
Marketing -- Recherche.
Marketing research.
Marketing.
Description xii, 399 pages illustrations 24 cm
Copyright Date [1968]
Notes Includes bibliographical references.
Network Numbers (OCoLC)233385
(OCoLC)ocm00233385
WorldCat Search OCLC WorldCat

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