Managerial economics.


New York : Prentice-Hall, 1951.

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Subjects Betriebswirtschaftslehre.
Managerial economics.
Description xiv, 621 pages : diagrams ; 24 cm
Copyright Date 1951.
Notes Includes bibliographical references.
Also issued online.
Contents Profit -- Introduction -- Nature of Profits -- Profit Measurement -- Policies on Profit Maximization -- Profits for Control -- Competition -- Introduction -- Kinds of Competitive Situations -- Destructive Competition -- The Nature of Monopoly and Oligopoly -- Market Structure and Competitive Behavior -- The Monopoly Problem -- Measuring the Concentration of Economic Power -- Multiple Products -- Introduction -- Opportunities for Multiple Products -- Policy on Adding New Products -- Policy on Dropping Old Products -- Summary -- Demand Analysis -- Introduction -- Demand Theory -- Methods for Forecasting Demand -- Price Relations -- Income Relations -- Multiple Relations -- Demand for Automobiles -- Demand for Steel -- Cost -- Introduction -- Cost Concepts -- Cost and Rate of Output -- Cost and Size of Plant -- Costs of Multiple Products -- Cost and Profit Forecasting -- Advertising -- Introduction -- Contribution of Economic Theory -- Methods for Determining Total Advertising Budget -- Cyclical Fluctuations of Advertising -- Measuring the Economic Effects of Advertising -- Basic Price -- Introduction -- Pricing Products of Lasting Distinctiveness -- Pricing Products of Perishable Distinctiveness -- Pricing Standard Products When Competitors Are Few -- Cost-Plus Pricing -- Cyclical Pridng -- Product-Line Pricing -- Introduction -- General Considerations m Product-Line Pricing -- Specific Problems of Product-Line Pricing -- Price Differentials -- Introduction -- Distributor Discounts -- Quantity Discounts -- Cash Discounts -- Geographical Price Differentials -- Capital Budgeting -- Introduction -- Demand for Capital -- Supply of Capital -- Capital Rationing -- Classification of Capital Expenditures.
Network Numbers (OCoLC)228898
(OCoLC)ocm00228898
WorldCat Search OCLC WorldCat
WorldCat Identities Dean, Joel, 1906-1979.
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