Marketing channels; structure and strategy [by] Edwin H. Lewis.


New York, McGraw-Hill [1968] .

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Subjects Marketing channels.
Marketing.
Series Perspectives in marketing series.
Description xii, 174 pages illustrations 21 cm.
Copyright Date [1968]
Notes Includes bibliographical references (pages 149-166).
Contents Functions and dynamics of the trade channel -- Evolution of channels -- Marketing channels in other countries -- Control of the channel network -- Distribution policies -- Channel decisions -- Theoretical explanations of trade channels.
Network Numbers (OCoLC)224903
(OCoLC)ocm00224903
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