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Marketing management strategy; cases and problems [by] Steven J. Shaw, John F. Willenborg [and] Richard E. Stanley. Contributors: Clinton A. Baker [and others]

; Stanley, Richard E ; Willenborg, John F
New York, Appleton-Century-Crofts [1971] .
ISBN 0390801968

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.13 .S5 Off-site
Request
George Mason
Fenwick stacks
HF5415.13.S5 M3 Available Request
Other Authors Stanley, Richard E.
Willenborg, John F.
Subjects Marketing -- Management.
Description xvi, 294 p. 24 cm.
Notes Bibliography: p. 291.
Network Numbers (OCoLC)00207861
(OCoLC)207861
WorldCat Search OCLC WorldCat

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