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The process and effects of mass communication. Edited by Wilbur Schramm and Donald F. Roberts.

; Roberts, Donald F., editor
Rev. ed.. Urbana, University of Illinois Press [1971] .
ISBN 0252001974, 9780252001970

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
P 90 .S38 1971 Available Request
Mt. Vernon campus stacks
P90 .S38 1971 Available Request
American
LIB stacks
P90 .S3 1971 Available Request
LIB stacks
P90 .S3 1971 Available Request
Gallaudet
UNIV General stacks
301.16 S38p, 1971 Available Request
George Mason
Fenwick stacks
P90 .S38 1971 Available Request
Howard
Founders Library stacks
P90 S38 1971 Available Request
Other Authors Roberts, Donald F.,
Subjects Manipulation.
Mass media.
Massacommunicatie.
Massenmedien.
MeĢdias.
Sociale aspecten.
Description ix, 997 pages illustrations 24 cm
Copyright Date [1971]
Notes Includes bibliographical references (pages 967-979).
Contents Social effects -- Introduction: Social consequences of mass communications -- Communication in crisis / Wilbur Schramm -- Mass communication, popular taste, and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- The invasion from Mars / Hadley Cantril -- Children's learning from the mass media / Donald F. Roberts and Wilbur Schramm -- The effect of media violence on social learning / Alberta E. Siegel -- Public opinion and politics -- Introduction: Mass communications, public opinion, and politics -- The significance of communication / Charles H. Cooley -- Political processes: the role of the mass media / Bernard R. Berelson, Paul F. Lazarsfeld, and William N. Mcphee -- The mass media and voting / Kurt Lang and Gladys Engel Lang -- The debates in the light of research: a survey of surveys / Elihu Katz and Jacob J. Feldman -- Innovation and change -- Introduction: Communication, innovation, and change -- The social itinerary of technical change: two studies of the diffusion of innovation / Elihu Katz -- Research needed on adoption models / Joe M. Bohlen -- Motivation, communications research, and family planning / M. Brewster Smith -- Campaigns, communications, and development in communist China / Frederick T.C. Yu -- Toward a communication theory of modernization: a set of considerations / Daviel Lerner -- The technological future of mass communication -- Introduction: Implications of the new communication technology -- The social effects of communication technology / Herbert Goldhammer -- Beyond Babel: the century of the communications satellite / Arthur C. Clarke.
The nature of communication between humans / Wilbur Schramm -- Media and messages of mass communication -- Introduction : Media as communication institutions -- Mass media as social systems / Melvin L. Defleur -- The structure and function of communication in society / Harold D. Lasswell -- The medium is the message / Marshall McLuhan -- From news-gathering to news-making: a flood of pseudo-events / Daniel J. Boorstin -- The Negro and the news: a case study / William L. Rivers -- The unique perspective of television and its effect: a pilot study / Kurt Lang and Gladys Engel Lang -- Audiences of mass communication -- Introduction: The nature of an audience -- Communications research and the concept of the mass / Eliot Freidson -- Selective exposure to information: a critical review / David O. Sears and J.L. Freedman -- Perceiving the world / David Krech and Richard S. Crutchfield -- The world outside and the pictures in our heads / Walter Lippmann -- The evasion of propaganda: how prejudiced people respond to anti-prejudice propaganda / Eunice Cooper and Marie Jahoda -- They saw a game: a case study / Albert H. Hastorf and Hadley Cantril -- The indexing process in communication / Percy H. Tannenbaum -- The obstinate audience: the influence process from the point of view of social communication / Raymond A. Bauer -- The nature of communication effects / Donald F. Roberts -- Introduction: Approaches to the study of mass communication effects: attitudes and information -- Processes of opinion change / Herbert C. Kelman -- Some principles of mass persuasion: selected findings of research on the sale of U.S. war bonds / Dorwin Cartwright -- Some reasons why information campaigns fail / Herbert H. Hyman and Paul B. Sheatsley -- The effect of presenting "one side" versus "both sides" in changing opinions on a controversial subject / Carl I. Hovland, Arthur A. Lumsdaine, and Fred D. Sheffield -- The impact of television advertising: learning without involvement / Herbert E. Krugman -- Reconciling conflicting results derived from experimental and survey studies of attitude change / Carl I. Hovland.
Network Numbers (OCoLC)191159
(OCoLC)ocm00191159
WorldCat Search OCLC WorldCat
WorldCat Identities Schramm, Wilbur, 1907-1987,
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