Marketing communications; a behavioral approach to men, messages, and media.


New York, J. Wiley [1965] .

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Subjects Advertising.
Marketing -- Decision making.
Description xiv, 569 p. illus. 24 cm.
Notes Bibliography: p. 547-553.
Network Numbers (OCoLC)00190952
(OCoLC)190952
WorldCat Search OCLC WorldCat

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