Advertising in America; the consumer view [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

; Greyser, Stephen A., author ; Kanter, Donald L. (Donald Lucky), 1925- ; Weilbacher, William M ; American Association of Advertising Agencies ; Harvard University. Graduate School of Business Administration. Division of Research
Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.

Location Call Number Status Consortium Loan
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Other Authors Greyser, Stephen A.,
Kanter, Donald L. 1925-
Weilbacher, William M.
American Association of Advertising Agencies.
Harvard University. Graduate School of Business Administration. Division of Research.
Subjects Advertenties.
Advertising -- Psychological aspects.
Consommateurs -- États-Unis.
Consumentengedrag.
Consumers -- United States.
Consumers.
Publicité -- Aspect psychologique.
United States.
Description xxvi, 473 pages 21 cm
Copyright Date 1968.
Notes "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Includes bibliographical references.
Geographic Area United States
Network Numbers (OCoLC)182295
(OCoLC)ocm00182295
WorldCat Search OCLC WorldCat
WorldCat Identities Bauer, Raymond Augustine, 1916-1977.
Publication timeline, list of works, related names and subjects and other information

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