cover image

Handbook of consumer motivations; the psychology of the world of objects. Drawings by Robert Glaisek.


New York, McGraw-Hill [1964] .
ISBN 007016780X, 9780070167803

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Subjects Consommateurs.
Consumenten.
Motivatie.
Motivation (psychologie)
Motivation research (Marketing)
Series McGraw-Hill series in marketing and advertising.
Description xvi, 486 pages illustrations 21 cm.
Copyright Date [1964]
Notes Includes bibliographical references (pages 479-480).
Network Numbers (OCoLC)171377
(OCoLC)ocm00171377
WorldCat Search OCLC WorldCat
WorldCat Identities Dichter, Ernest, 1907-1991.
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