Consumer image and attitude [by] John G. Myers.

; University of California, Berkeley. Graduate School of Business Administration
[Berkeley, Calif.] Institute of Business and Economic Research [1968] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HB801 .M9 Off-site
Request
Other Title Research program in marketing.
Other Authors University of California, Berkeley. Graduate School of Business Administration.
Subjects Consumers.
Series IBER special publications
Description xii, 167 p. illus. 23 cm.
Notes At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
Bibliography: p. 145-167.
Network Numbers (OCoLC)00168920
(OCoLC)168920
WorldCat Search OCLC WorldCat

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