cover image

Innovative behavior and communication [by] Thomas S. Robertson.


New York, Holt, Rinehart and Winston [1971] .
ISBN 0030791057, 9780030791055

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5415 .R554 Available Request
American
LIB stacks
HF5415 .R554 Available Request
Marymount
WRLC Shared Collections Facility
WRLC Shared Copy.
WRLC Shared Collections Facility
HF5415 R554 1971 Off-site
Request
Subjects Communication en marketing.
Diffusion of innovations.
Innovations -- Diffusion.
Marketing.
New products.
Produits nouveaux.
Produktinnovation.
Verbraucher.
Series Editors' series in marketing.
Description xiv, 331 pages illustrations 24 cm.
Copyright Date [1971]
Notes Includes bibliographical references (pages 295-320).
Geographic Area United States
Network Numbers (OCoLC)163681
(OCoLC)ocm00163681
WorldCat Search OCLC WorldCat
WorldCat Identities Robertson, Thomas S.
Publication timeline, list of works, related names and subjects and other information

Services

Export citation to: RefWorks