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Consumer behaviour; selected readings, edited by A.S.C. Ehrenberg and F.G. Pyatt.

; Pyatt, Graham, 1936- compiler
[Harmondsworth, Eng.] Penguin Books [1971] .
ISBN 9780140801835, 0140801839

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Other Authors Pyatt, Graham, 1936-
Subjects Consommateurs -- EĢtats-Unis.
Consumentengedrag.
Consumer behavior -- United States.
Consumer behavior.
Consumers -- United States.
United States.
Series Penguin Education ; X183.
Penguin modern management readings.
Description 384 pages 18 cm.
Copyright Date [1971]
Notes Includes bibliographical references (pages 371-372).
Contents Regularities of behaviour, by A.S.C. Ehrenberg.--Brand-loyalty, by G.H. Brown.--Socio-economic factors, by R.E. Frank.--Market segmentation, by D. Yankelovich.--Mass-media, by J.M. Agostini.--Some coherent patterns, by A.S.C. Ehrenberg.--Indirect measurement, by M. Haire.--Brand images, by T. Joyce.--Motivation, by W. Alderson.--Advertising, by T. Joyce.--The analysis of demand, by F.G. Pyatt.--The growth of ownership, by D.A. Brown, S.F. Buck and F.G. Pyatt.--A dynamic theory, by R. Stone and D.A. Rowe.--Attitudes and expectations, by G. Katona.--A review, by R. Ferber.--Aggregated time-series, by R. Stone, J.A.C. Brown and D.A. Rowe.--Disaggregated demand, by A.S. Goldberger and M.L. Lee.--Goods aren't goods, by K.J. Lancaster.
Geographic Area United States
Network Numbers (OCoLC)161093
(OCoLC)ocm00161093
WorldCat Search OCLC WorldCat
WorldCat Identities Ehrenberg, A. S. C.,
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