Marketing and development: the Thailand experience, by Dole A. Anderson.


East Lansing, Institute for International Business and Economic Development Studies, Michigan State University, 1970.

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Subjects Economic history.
Economische ontwikkeling.
Marketing -- Thailand.
Marketing.
Thailand -- Economic conditions.
Thailand.
Series MSU international business and economic studies.
Description xx, 214 pages map 24 cm.
Copyright Date 1970.
Notes Includes bibliographical references (pages 199-205).
Contents pt. 1. The Ecological Matrix of Marketing-- The Thai Nation and Its Economic History -- Thailand among the nations of the Indochina Peninsula -- Some Measures of the Present Development -- A Summary of the History -- Modernization in the Nineteenth Century -- The Era of Development -- Industrialization -- The Thai Society -- Characteristics of the Population -- The Prime City Phenomenon -- Rural-Urban Contrats -- Urban Classes -- Bangkok among Other Asian Cities -- Religion -- The Family and the Role of Women -- Education -- part 2. Marketing and Development -- The Maketing Structure -- Two Retailing Examples -- Retailing in Rural Areas -- Itinerant Trading -- Urban Retailing -- Consumer Buying Habits -- The Structure of Trade -- Channels of Distribution -- Channels in Industry -- Channels in Agriculture -- The Western Trading Houses -- Impact of Industrialization on Distribution -- Ancillary Marketing Institutions and Services -- Informational Needs -- Advertising -- Credit in Marketing -- Human Resources -- The Role of Government in Marketing -- The Development of a National Consumer Goods Market -- Transportation Improvement and Spatial Aspects of the Market -- The Inland Waterway System -- The Railroad System -- The Highway System -- Growth in Motor Vehicles -- The Impact of Highways -- The Changing Chracter of Consumer Goods Imports -- Conclusion.
Geographic Area Thailand
Network Numbers (OCoLC)141673
(OCoLC)ocm00141673
WorldCat Search OCLC WorldCat
WorldCat Identities Anderson, Dole A., 1917-
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