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Organization strategy, a marketing approach [by] E. Raymond Corey [and] Steven H. Star.

; Star, Steven H., author ; Harvard University. Graduate School of Business Administration. Division of Research
Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1971.
ISBN 0875840884, 9780875840888

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Other Authors Star, Steven H.,
Harvard University. Graduate School of Business Administration. Division of Research.
Subjects Industrial organization -- United States -- Case studies.
Industrial organization.
Industrie -- Organisation, contrôle, etc. -- États-Unis -- Cas, Études de.
Marketing -- Gestion -- Cas, Études de.
Marketing -- Management -- Case studies.
Marketing -- Management.
United States.
Description xi, 434 pages illustrations 29 cm
Copyright Date 1971.
Notes "Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."
Includes bibliographical references.
Genre Case studies.
Geographic Area United States
Network Numbers (OCoLC)116222
(OCoLC)ocm00116222
WorldCat Search OCLC WorldCat
WorldCat Identities Corey, E. Raymond.
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