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Consumer behavior; contemporary research in action [by] Robert J. Holloway, Robert A. Mittelstaedt [and] M. Venkatesan.

; Mittelstaedt, Robert A., 1932- compiler ; Venkatesan, M., 1936- compiler
Boston, Houghton Mifflin [1970, ©1971] .
ISBN 0395046386, 9780395046388

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Other Authors Mittelstaedt, Robert A., 1932-
Venkatesan, M., 1936-
Subjects Consumer behavior.
Motivation research (Marketing)
Description viii, 458 pages illustrations 24 cm
Notes Includes bibliographical references.
Also issued online.
Network Numbers (OCoLC)ocm00109925
(OCoLC)109925
WorldCat Search OCLC WorldCat

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