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Issues in the economics of advertising [by] Julian L. Simon.


Urbana, University of Illinois Press [1970] .
ISBN , 0252000366

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Subjects Advertising.
Publicité -- Aspect économique.
Description xvi, 371 pages illustrations 24 cm
Copyright Date [1970]
Notes Includes bibliographical references (pages 335-356).
Summary A study of how much a company spends on advertising as well as how advertising affects the economy.
Contents PART 1: Microeconomics of Advertising -- Can Double the Advertising Produce Double the Sales? -- The Influence of Demand Dimensions upon Advertising Expenditures -- The Effect of Various Costs upon Advertising Expenditures -- The Effect of the Industry's Competitive Structure upon Advertising Expenditures -- An Empiricial Study of Advertising-Expenditure Decisions -- Three Studies in Advertising's Industrial Organization -- PART 2: Advertising in the Economy and Society -- The Economic Development of Advertising -- The Effect of Advertising upon the Propensity to Consume -- Advertising and Market Power -- Cigarette Advertising and the Nation's Weflare: A Case Study in Welfare Economics -- A Disaggregated Appraisal of Advertising in Society.
Network Numbers (OCoLC)99348
(OCoLC)ocm00099348
WorldCat Search OCLC WorldCat
WorldCat Identities Simon, Julian Lincoln, 1932-1998.
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