Advertising; mass communication in marketing [by] James E. Littlefield [and] C. A. Kirkpatrick.

; Kirkpatrick, Charles Atkinson
3rd ed.. Boston, Houghton Mifflin [1970] .

Location Call Number Status Consortium Loan
American
LIB stacks
HF5823 .K39 1970 Available Request
UDC
Van Ness stacks
HF5823 .L72 1970 Available Request
WRLC Shared Collections Facility
HF 5823 .L72 1970 Off-site
Request
Other Authors Kirkpatrick, Charles Atkinson.
Subjects Advertising.
Description x, 544 p. illus. (part col.), facsims. (part col.), maps. 24 cm.
Notes Previous editions by C. A. Kirkpatrick.
Includes bibliographical references.
Network Numbers (OCoLC)00096696
(OCoLC)96696
WorldCat Search OCLC WorldCat

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