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International marketing.


2d ed.. Englewood Cliffs, N.J., Prentice-Hall [1970] .
ISBN , 9780134731247, 0134731247

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George Washington
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HF 1009.5 .F35 1970 Available Request
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Subjects Commerce extérieur -- Promotion -- États-Unis.
Export marketing.
Foreign trade promotion -- United States.
Foreign trade promotion.
Internationales Marketing.
Marchés d'exportation.
Marketing international.
United States.
Series Prentice-Hall foundations of marketing series.
Description viii, 120 pages illustrations 23 cm.
Copyright Date [1970]
Notes Includes bibliographical references (pages 111-114).
Contents Marketing for the global enterprise -- Internation marketing -- The economic, cultural, and political roots of marketing systems -- Consumers: what they buy and how they buy -- Product policy -- Distribution -- Promotion and market research -- The total marketing program.
Geographic Area United States
Network Numbers (OCoLC)89590
(OCoLC)ocm00089590
WorldCat Search OCLC WorldCat
WorldCat Identities Fayerweather, John.
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