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Quantitative theories in advertising [by] Ambar G. Rao.


New York, Wiley [1970] .
ISBN 0471708208, 9780471708209

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5827 .R34 Off-site
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WRLC Shared Collections Facility
Q175 .O6 no.21 Off-site
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UDC
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HF5827 .R34 Available Request
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Georgetown
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Subjects Advertising -- Mathematical models.
Publicité -- Modèles mathématiques.
Series Publications in operations research ; no. 21.
Description x, 103 pages illustrations 24 cm.
Copyright Date [1970]
Notes A Revision of the author's thesis, University of Pennsylvania.
Includes bibliographical references.
Network Numbers (OCoLC)85453
(OCoLC)ocm00085453
WorldCat Search OCLC WorldCat
WorldCat Identities Rao, Ambar G.
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