Mismarketing; case histories of marketing misfires.


Garden City, N.Y., Anchor Books, 1971 [©1970] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415 .B4297 Off-site
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Marymount
WRLC Shared Collections Facility
WRLC Shared Copy.
WRLC Shared Collections Facility
HF5415 .B493 1971 Off-site
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Subjects Marketing -- Case studies.
Marketing.
Description viii, 264 pages
Genre Case studies.
Network Numbers (OCoLC)ocm02886700
(OCoLC)2886700
WorldCat Search OCLC WorldCat

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