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Buyer attitudes and brand choice behavior [by] George S. Day.


New York, Free Press [1970] .
ISBN 0029072107, 9780029072103

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Subjects Brand name products.
Consumentengedrag.
Consumers.
EĢtudes de motivation.
Kaufverhalten.
Keuzegedrag.
Marketing research.
Merken.
Motivation research (Marketing)
Produits de marque.
Series Columbia University. Graduate School of Business. Graduate School of Business dissertations series.
Description xx, 219 pages illustrations 25 cm.
Copyright Date [1970]
Notes Includes bibliographical references (pages 197-208).
Network Numbers (OCoLC)58814
(OCoLC)ocm00058814
WorldCat Search OCLC WorldCat
WorldCat Identities Day, George S.
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