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Promotion: an introductory analysis / Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers.

; Dommermuth, William P., author ; Sommers, Montrose S., author
New York : McGraw-Hill, [1970] .
ISBN 0070341974, 9780070341975

Location Call Number Status Consortium Loan
George Washington
WRLC Shared Collections Facility
HF 5438 .K4314 Off-site
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American
LIB stacks
HF5438 .K43 Available Request
UDC
Van Ness stacks
HF5438 .K4314 Request
Other Authors Dommermuth, William P.,
Sommers, Montrose S.,
Subjects Sales promotion.
Description xvi, 367 pages : illustrations ; 24 cm
Copyright Date [1970]
Notes Includes bibliographical references.
Network Numbers (OCoLC)46511
(OCoLC)ocm00046511
WorldCat Search OCLC WorldCat
WorldCat Identities Kernan, Jerome B.
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