M. A. M. E., market and media evaluation; the AIA handbook of advertising to business, industry, government, and the professions. Editor in chief: Robert D. Schiller.

; Association of Industrial Advertisers
[New York] Macmillan [1969] .

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Other Title Market and media evaluation.
Other Authors Association of Industrial Advertisers.
Subjects Advertising
Marketing
Description xiii, 434 p. forms. 24 cm.
Notes Includes bibliographical references and index.
Network Numbers (OCoLC)00026298
(OCoLC)26298
WorldCat Search OCLC WorldCat

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