Marketing research and information systems; text and cases [by] Robert D. Buzzell [and] Donald F. Cox with the assistance of Rex V. Brown.

; Brown, Rex V ; Cox, Donald F ; Harvard University. Graduate School of Business Administration
New York, McGraw-Hill [1969] .

Location Call Number Status Consortium Loan
American
WRLC Shared Collections Facility
HF5415.13 .B89 Off-site
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George Mason
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Other Authors Brown, Rex V.
Cox, Donald F.
Harvard University. Graduate School of Business Administration.
Subjects Management information systems.
Marketing -- Management.
Marketing research.
Description xii, 788 p. illus. 23 cm.
Notes Case material from the Harvard Graduate School of Business Administration.
Includes bibliographical references.
Network Numbers (OCoLC)00016833
(OCoLC)16833
WorldCat Search OCLC WorldCat

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