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Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans.


Englewood Cliffs, N.J. : Prentice Hall, c1994.
ISBN 0130751510

Location Call Number Status Consortium Loan
American
LIB stacks
HF6146.T42 E974 Available Request
Gallaudet
UNIV General stacks
659.143 E92m 1994 Available Request
Georgetown
Off-Campus Shelving
HF6146.T42 E974 1994 Available Request
Howard
Business Library stacks
HF6146.T42 E974 1994 Available Request
Marymount
Marymount Main stacks
HF6146.T42 E974 1994 Available Request
Subjects Advertising -- Television programs.
Commercial products -- Marketing.
Corporations -- Information services.
Marketing channels.
Television advertising.
Description xxv, 308 p. : ill. ; 24 cm.
Notes Includes bibliographical references (p. 289-290) and index.
Network Numbers (OCoLC)28722358
WorldCat Search OCLC WorldCat

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