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The Political image merchants : strategies for the seventies / edited by Ray E. Hiebert [and others] ; foreword by Samuel J. Archibald.

Washington : Acropolis Books, [1975] .
ISBN 0874911583, 9780874911589, 0874911575, 9780874911572

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
JK 1976 .P644 1975 Available Request
LIB stacks
JK1976 .P645 1975 Available Request
WRLC Shared Collections Facility
JK1976 .P76 Off-site
Off-Campus Shelving
JK1976 .P644 1975 Available Request
Founders Library stacks
JK1976 P644 1975 Available Request
Other Authors Hiebert, Ray Eldon,
Subjects Campaign management -- United States -- Congresses.
Campaign management.
Political campaigns -- United States -- Congresses.
Political campaigns.
United States.
Series Contemporary issues in journalism ; v. 3.
Description 302 pages ; 24 cm.
Copyright Date [1975]
Notes Includes bibliographical references and index.
Contents Upheaval in American politics : introduction / Lawrence F. O'Brien -- Making the parties effective engines of change : introductions / Robert J. Dole and Rogers C.B. Morton -- Part I. The new politics and the old parties -- Finding the people to match "the plan" / Gordon Wade -- Humanizing the new politics / John G. Stewart -- Part II. A look at the new techniques -- Zeroing in on the voter / Joseph Napolitan -- Balancing the campaign / F. Clifton White -- Taking the voter's pulse / Walter DeVries -- What really happened in 1970 / Richard M. Scammon -- Part III. Television and image making -- Television becomes a political issue / Lawrence Laurent -- Good candidates make advertising experts / Frederic Papert -- Handling the candidate on television / Jay Weitzner -- Lowering the cost of buying democracy / Robert D. Squier -- Part IV. The science of polling and survey research -- Gathering intelligence through survey research / Harry W. O'Neill -- Probing for political attitudes / John d'Arc Lorenz -- Charting the volatile and shifting electorate / Oliver A. Quayle III -- Eliminating guesswork through research / Tully Plesser -- Reforming the political money game / Russell D. Hemenway -- Part V. The application of data processing and computers to politics -- Retrieving political information instantly / Frederick P. Currier -- Monitoring the campaign with computers / Jack Moshman -- How computers can help in reapportionment / William A. Butcher -- Locating the "switch-split" vote / Matthew Reese -- Direct mail : campaigning's sleeping giant / Richard A. Viguerie -- Part VI. New managers for the new techniques -- Putting the campaign team together / Marvin Gersten -- Managing small campaigns / Robert Agranoff -- Part VII. Ethics of the new politics -- Loaded guns and other weapons / James M. Perry -- And what about a Hitler? / David Broder -- A brief history of dirty politics / Samuel J. Archibald -- Part VIII. What the future holds -- What will be new in the new politics? / Ithiel de Sola Pool -- Alienation, protest, and rootless politics in the seventies / Robert E. Lane.
Genre Conference proceedings.
Geographic Area United States
Network Numbers (OCoLC)1121014
WorldCat Search OCLC WorldCat


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