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An investigation of brand choice processes. [By] B. Wierenga. Foreword by M.T.G. Meulenberg.


[Rotterdam] Rotterdam University Press, 1974.
ISBN 9023711122, 9789023711995, 9023711998, 9789023711124

Location Call Number Status Consortium Loan
George Washington
Gelman stacks
HF 5415.3 .W53 Available Request
American
WRLC Shared Collections Facility
HF5415.3 .W53 Off-site
Request
Georgetown
Lauinger stacks
HF5415.3 .W53 Available Request
Subjects Brand name products.
Consumentengedrag.
Consumer behavior.
Consumers -- Mathematical models.
Consumers.
Koopgedrag.
Markenartikel.
Marketing.
Merkartikelen.
Modell.
Verbraucherverhalten.
Description xiii, 256 pages, folded leaves 23 cm
Copyright Date 1974.
Notes Includes bibliographical references (pages 249-252).
Network Numbers (OCoLC)1094181
(OCoLC)ocm01094181
WorldCat Search OCLC WorldCat
WorldCat Identities Wierenga, B.
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