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Advertising and competition; theory, measurement, fact [by] James M. Ferguson.


Cambridge, Mass., Ballinger Pub. Co., [1974] .
ISBN 088410253X

Location Call Number Status Consortium Loan
American
LIB stacks
HF5821 .F45 Available Request
UDC
Van Ness stacks
HF 5821 .F45 Available Request
Georgetown
Lauinger stacks
HF5821 .F45 Available Request
Marymount
Marymount Main stacks
HF5821 .F352 1974 Available Request
Subjects Advertising -- Rate of return.
Advertising.
Competition.
Description xiii, 190 p. 24 cm.
Notes Includes index.
Bibliography: p. 171-188.
Network Numbers (OCoLC)01054399
(OCoLC)1054399
WorldCat Search OCLC WorldCat

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