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Two studies in automobile franchising: A marketing rationale for the distribution of automobiles [by] H.O. Helmers. Financial and operating characteristics of automobile dealers and the franchise system [by] Charles N. Davisson and Herbert F. Taggart.

; Helmers, Henrik O. Marketing rationale for the distribution of automobiles ; Davisson, Charles N. (Charles Nelson), 1917-1997. Financial and operating characteristics of automobile dealers and the franchise system
[Ann Arbor] Division of Research, Graduate School of Business Administration, University of Michigan [1974] .
ISBN 9780877121602, 0877121605

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George Washington
WRLC Shared Collections Facility
HD 9710 .U52 T96 Off-site
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American
WRLC Shared Collections Facility
HD9710.U52 T9 Off-site
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Other Authors Taggart, Herbert F. 1898-1983.
Davisson, Charles N. 1917-1997.
Helmers, Henrik O.
Subjects Automobile industry and trade -- United States -- Case studies.
Automobile industry and trade.
Franchises (Retail trade)
Franchises (Retail trade) -- United States -- Case studies.
United States.
Series Michigan business studies (Ann Arbor, Mich. : 1974) ; v. 1, no. 1.
Description xiv, 249 pages illustrations 24 cm.
Copyright Date [1974]
Notes Includes bibliographical references.
Contents A marketing rationale for the distribution of automobiles / H.O. Helmers -- Financial and operating characteristics of automobile dealers and the franchise system / C.N. Davisson and H.F. Taggart.
Genre Case studies.
Geographic Area United States
Network Numbers (OCoLC)1031771
(OCoLC)ocm01031771
WorldCat Search OCLC WorldCat

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