The impact of television; methods and findings in program research, by W.A. Belson.


Hamden, Conn., Archon Books [1967] .

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Subjects Beïnvloeding.
Televisie.
Television broadcasting -- Social aspects.
Description x, 400 pages illustrations 23 cm
Copyright Date [1967]
Notes Includes bibliographical references (pages 370-387).
Contents Conducting research for program planning -- Conducting research into audience understanding of program material -- Measuring the effects of particular programs -- The social impact of television -- Television research: past and future.
Network Numbers (OCoLC)969291
(OCoLC)ocm00969291
WorldCat Search OCLC WorldCat
WorldCat Identities Belson, William A.
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